Case Study: City of American Fork builds a distinctive civic brand with Jibe Media

City of American Fork develops a brand standards guide and new civic materials with Jibe Media

The City of American Fork wanted to protect its unique identity and distinguish itself from other rapidly growing cities in Utah County. To succeed, the city needed a well-defined brand foundation and a stylish visual identity. They partnered with Jibe Media for branding services to address this challenge.

Jibe Media developed a comprehensive visual identity centered on the city's pioneer legacy and patriotic values. The solution included a logo featuring wagon wheel spokes and mountain imagery, a color palette inspired by the American flag, and a full brand standards guide. Jibe Media also applied the new brand to various materials like business cards and police patches, providing the city with the tools to communicate in a more professional and memorable manner.

City of American Fork