Case Study: Salons Direct achieves 86% more transactions with JH Magento 2 eCommerce solution

The Essential One boosts transactions by 86% with JH

Salons Direct, a UK-based B2B eCommerce company serving hair and beauty professionals, sought to grow its business by improving its online experience. Key challenges included slow site speed, a poor user experience, and inadequate search functionality. They partnered with JH for a Magento 2 migration and a comprehensive site rebuild to address these issues.

JH implemented a Magento 2 migration with performance optimizations, including a custom JS/CSS bundling solution and a new hosting provider. They integrated ElasticSearch for predictive search and improved the UX with features like color swatches. These efforts resulted in an 86% increase in transactions, a 53% increase in conversions, and a 39% increase in site sessions for Salons Direct, demonstrating the significant impact of JH's solution.

The Essential One