Case Study: Big Bus Tours boosts revenue, transactions and conversions with JH

Big Bus Tours boosts conversions 22% with JH

Big Bus Tours, a global operator of open-top bus sightseeing tours, faced the challenge of digital transformation to overcome growth roadblocks and optimize their Adobe Commerce site for a predominantly mobile audience. They sought a new strategic partner and selected JH to help revamp their customer experience and integrate their systems more effectively.

JH implemented a comprehensive strategy that included optimizing Core Web Vitals to protect search rankings, creating a new date and time selection interface with real-time API integration, introducing flexible pricing, and redesigning mobile-first city landing pages. These solutions, backed by extensive research and A/B testing, led to significant measurable impacts for Big Bus Tours, including a 194% increase in revenue, a 178% increase in transactions, and a 22% increase in conversions.

Big Bus Tours