Case Study: Large Legal Company improves call conversion tracking with Jet Interactive

Large Legal Company - Customer Case Study

The customer, a large legal company, worked with vendor Jet Interactive to address the challenge of tracking and understanding the significant role of phone calls in their online conversion path. Before using Jet Interactive's online call tracking technology, it was nearly impossible for the firm to attribute these valuable call conversions back to their original marketing sources.

Jet Interactive's solution provided the legal company with detailed insights into call conversion trends. The data revealed that paid search was the most effective driver of phone leads and that the phone call was the primary conversion method, with a 2% conversion rate versus 0.6% for contact forms. This allowed the company to close the loop on its marketing attribution and optimize its strategies for the path to purchase.