Case Study: a large insurance company improves call conversion insights with Jet Interactive

Large Insurance Company - Customer Case Study

Jet Interactive provided its online call tracking technology to a large insurance company to address the challenge of accurately measuring the impact of phone calls on their marketing efforts and customer conversion paths. The company needed to understand how this critical touchpoint influenced prospects across devices and channels.

The solution delivered by Jet Interactive revealed that phone calls were the most significant conversion type, making up 3.3% of all website conversions. The analysis provided key insights, including an average call duration of 7.8 minutes and data on the customer journey, showing that organic search was the most common first entry point while direct visits were the most common final interaction before a sale.