Case Study: a large finance company improves call conversion insights with Jet Interactive

Large Finance Company - Customer Case Study

Jet Interactive provided its online call tracking technology to a large finance company to address the challenge of tracking and measuring the significant volume of sales and leads generated through phone calls from their website and marketing campaigns. Understanding this path to conversion was critical for the finance company, as a majority of consumers find it extremely important to contact them by phone at the point of sale.

Using Jet Interactive's solution, the large finance company was able to close the loop on attribution, gaining valuable insights into their call conversion rates. This data revealed a 2.43% call conversion rate from paid search and a 5.6-minute average call duration, which exceeded the industry ideal for financial transactions. The implementation by Jet Interactive provided clear, measurable proof of the phone's vital role in the customer journey and final conversion.