Case Study: Large Auto Company improves auto call conversion tracking with Jet Interactive

Large Auto Company - Customer Case Study

Jet Interactive provided its online call tracking technology to a large auto company to help them better understand and measure the impact of phone calls on their customer conversion paths. The challenge was that while phone calls are a critical entry and conversion point for auto sales and service, it was historically difficult to track these calls back to original marketing efforts and understand their role in the customer journey.

By implementing Jet Interactive's solution, the large auto company gained valuable insights into call conversion trends. The data revealed that phone calls are the most common lead type from their website, with a 4.9% conversion rate, significantly higher than online bookings. Jet Interactive's technology helped quantify that 65% of consumers find contacting the company extremely important during their final decision process, highlighting the critical role of the phone channel.