Case Study: Beaurepaires boosts digital call leads with Jet Interactive call tracking

Beaurepaires - Customer Case Study

Beaurepaires, a leading tyre retailer in Australia and New Zealand, faced the challenge of understanding how its digital marketing efforts were generating actual customer phone calls to its stores and national call center. To move beyond simple click metrics and analyze which channels were most successful at converting website traffic into sales leads, the company partnered with vendor Jet Interactive and utilized a bespoke call tracking solution.

The solution implemented by Jet Interactive provided detailed data over a four-month period, revealing that 80% of call leads were local calls made directly to stores. The trial showed that mobile channels drove over a quarter of all calls, with half of those coming from click-to-call mobile search ads. Furthermore, 50% of all tracked calls were attributed to paid advertising. This data allowed Beaurepaires to revolutionize how it utilizes digital marketing, gaining critical insights to enhance customer relationships and improve the return on investment from its online resources.

Beaurepaires

Daniel Lloyd

Online Marketing Manager