Case Study: a retail group with branches in multiple countries boosts engagement and conversions with JET BI’s Salesforce Marketing Cloud implementation

Marketing Cloud Implementation Case Study

The customer, a retail group with branches in a few countries operating online and offline, sought to enhance its marketing automation using Salesforce Marketing Cloud. Their challenge was to integrate their corporate website as a source for new customer acquisition, immediately triggering an onboarding journey upon registration, and to improve loyalty by sending personalized messages for special occasions like birthdays. JET BI was engaged to implement this solution.

JET BI implemented automated journeys using Automation Studio and Journey Builder, featuring real-time API integration from the website and personalized emails with dynamic content. This solution resulted in a 30% improvement in conversion rate and significantly increased customer engagement, with birthday journey emails achieving over 80% open rates and 25-30% click-through rates.