Case Study: Prelude proves SEO ROI with Jess

Sometimes All You Need Is One Lead With Jess

Prelude used Jess to better understand whether its SEO investment on its industry-specific microsite was actually generating value. Although the team had historically seen 5–8 leads per month, it could not tell which leads came from organic search, direct traffic, or other campaigns, and lead volume had dropped to just one in March.

With Jess’s SEO and form tracking, Prelude identified that the single lead came from Google organic search. That lead later converted into a $46,000 sale, helping justify the year’s entire SEO spend and delivering a 6000% ROI. Jess proved that even one high-quality lead could make the campaign worthwhile.

Prelude