Case Study: a marketing company cuts wasted ad spend with Jess

Identify Unqualified And High Cost Leads With Jess

Jess helped a marketing company that was testing Google Ads to generate qualified SEO and PPC leads in its local county and nearby affluent counties. The company saw five goal conversions in its first full month, but it needed a clearer way to tell whether those leads were actually qualified and worth the spend.

Using Jess advertising analytics software, the team traced each lead back to its source and keyword and then followed up on the conversions. Jess showed that 4 of the 5 Google Ads leads were unqualified solicitations, and the remaining lead still came at a cost of over $700 per qualified lead, so the company paused its search campaigns and saved thousands of dollars by cutting wasted spend.