Case Study: Reinhardt University achieves nearly 10% increase in new student enrollment with Jenzabar Recruitment

On Track to Increase New Student Enrollment by Almost 10% with Jenzabar Recruitment

Reinhardt University, a private liberal arts institution, faced a tightening recruiting market and ambitious enrollment goals even as its admissions office operated with more than half fewer counselors. To modernize outreach and improve efficiency, Reinhardt implemented Jenzabar Recruitment, Jenzabar’s cloud-based CRM optimized for higher education.

Jenzabar’s solution—built on Salesforce and integrated with Reinhardt’s Jenzabar ERP—automated workflows, centralized communications, enabled mobile access, and delivered easy drag-and-drop reporting. The result: counselors spend less time on administrative tasks and more on personalized engagement, Reinhardt grew from 398 new students two years ago to 483 last year and is on track to enroll 525 this year (about an 8.7% increase over last year), with real-time campaign tracking, quicker responses, and faster reporting thanks to Jenzabar.

Reinhardt University

Lacey Satterfield

Director of Admissions