Case Study: yfood achieves 40-point ROAS lift with JENTIS

YFood lifts ROAS by 40 points in 3 weeks with JENTIS

YFood, a European market leader in smart food and a digital-first brand, faced significant challenges with data accuracy due to privacy regulations and browser restrictions. Their client-side tracking was only capturing 30-40% of user interactions, creating major gaps in attribution and performance measurement. To address this, they partnered with vendor JENTIS to implement a future-proof, privacy-compliant data strategy.

JENTIS provided a server-side tagging infrastructure and its Synthetic Users technology to recover lost tracking data in a privacy-compliant way. The solution resulted in a measurable impact within just three weeks, including a 40-point increase in ROAS, a 5.2% rise in attributed revenue, and over 94% data accuracy, solidifying JENTIS as a key enabler for YFood's sustainable growth.

YFood