Case Study: Vileda achieves 42% more purchases tracked with JENTIS

Vileda boosts tracked purchases 42% with JENTIS

Vileda, a global leader in cleaning solutions, faced declining data quality and significant gaps in its analytics and marketing tracking. This misalignment between website data and actual orders hindered campaign performance evaluation and budget allocation, posing a major challenge for growing their direct-to-consumer business. To address this, Vileda turned to JENTIS for its server-side tracking solution.

By implementing JENTIS server-side tracking, Vileda saw immediate and measurable improvements. The solution captured 42% more purchases in Google Analytics, nearly doubled add-to-cart events, and increased page views by 89%. Meta campaign performance also improved, with a 12.6% increase in initiate checkout events. These results provided Vileda with the accurate data needed to optimize marketing and strengthen its DTC strategy.

Vileda