Case Study: Playmobil achieves a 28.8% ROAS uplift with JENTIS Synthetic Users

Playmobil boosts Google Ads ROAS by 28.8% with JENTIS

Playmobil, a global toy manufacturer, faced a significant challenge when the implementation of cookie banners on their websites led to a high rate of user opt-outs. This resulted in missing conversion and behavioral data, which severely limited analytics and reduced the effectiveness of their Google Ads campaigns. To address this, they turned to the vendor JENTIS and its AI-based Synthetic Users service.

By implementing JENTIS Synthetic Users, Playmobil was able to compliantly recover and replace the missing user data. This solution allowed them to activate the recovered signals in Google Ads, leading to a measurable impact. The results included a 28.8% increase in Return on Ad Spend (ROAS), a 29.6% uplift in tracked conversions, and a significant boost in reported revenue, half of which was directly attributed to improvements in Google Ads. JENTIS enabled Playmobil to achieve compliant data activation and drive growth.

Playmobil