Case Study: Playmobil achieves 97%+ data accuracy with JENTIS

Playmobil achieves over 97% data accuracy with JENTIS

Playmobil, a German toy brand, faced significant data accuracy challenges between its e-commerce system and other analytics tools, with major discrepancies in conversion and order numbers. This was especially critical as 60-70% of its annual revenue is generated during seasonal peaks. Playmobil needed a comprehensive solution to improve data integration and privacy-compliant tracking, a challenge compounded by the fact that the toy buyer and user are often different people. They implemented the JENTIS server-side tag manager to address these issues.

JENTIS provided server-side tracking and utilized its Essential Mode to capture first-party data anonymously and in compliance with regulations, even without user consent. This integration with Piwik PRO enabled detailed customer journey analyses and reconciled data with Salesforce, achieving over 97% data consistency. The results included a 29% lift in ROAS on Google Ads, more effective audience targeting, and a significantly improved ability to make data-driven marketing decisions during crucial peak seasons.

Playmobil