Case Study: Pixum achieves up to 44% more orders in Safari with JENTIS

Pixum generates up to 44% more orders with JENTIS

Pixum, a leading online photo service in Germany and Europe, faced a challenge with diminishing data quality in their marketing tools due to browser-based tracking prevention and ad blockers. This led to significant discrepancies in their analytics and hurt ad performance. To address this, they implemented the JENTIS server-side tag manager to improve data quality and build a GDPR-compliant tracking setup.

By using JENTIS, Pixum achieved an 11% increase in tracked conversions and a 55% improvement in marketing attribution journeys. Most notably, the solution led to a substantial increase in orders, especially in browsers with strict privacy restrictions, including 44% more orders in Safari. This improved data quality allowed Pixum to immediately adjust its marketing budget with a +31% increase in one campaign and a 176% rise in new customer revenue.

Pixum