Case Study: Pixum achieves 24% higher ROAS with JENTIS Synthetic Users

Pixum boosts ROAS 24.1% with JENTIS Synthetic Users

Pixum, a leading online photo service in Germany and Europe, faced a significant challenge in its marketing efforts. Due to users declining consent in cookie banners, the company was losing a large amount of conversion and behavioral data. This incomplete data severely impacted the performance of its Google Ads campaigns, as the platform relies on high-quality data for effective audience targeting and optimization.

JENTIS provided a solution with its innovative Synthetic Users technology. This AI feature uses machine learning to create synthetic, privacy-compliant data from anonymized information, replacing the missing conversions from users who did not consent. By implementing this solution, Pixum recovered 97% of previously lost conversions. In an A/B test, the JENTIS-powered campaign achieved a 24.1% higher return on ad spend (ROAS) and a 9.3% lower cost-per-click (CPC), significantly boosting revenue and unlocking new audience segments.

Pixum