Case Study: Pixum achieves 176% more new customer revenue with JENTIS

Pixum boosts campaign performance by 176% with JENTIS

Pixum, a leading European online photo service, faced declining data quality and inaccurate marketing attribution due to ad blockers, browser tracking prevention, and privacy regulations. To address this challenge, Pixum implemented server-side tracking with the JENTIS platform to improve data collection and establish a GDPR-compliant infrastructure.

By utilizing JENTIS's server-side tag management and its Essential Mode for privacy-compliant reach measurement, Pixum achieved a significant data uplift. The solution resulted in a 176% increase in new customer revenue from a specific campaign, an 11.4% increase in tracked conversions, and a 55% correction of customer journeys, leading to vastly improved attribution and smarter media budget allocation.

Pixum