Case Study: Giesswein achieves 25% more ROAS with JENTIS Synthetic Users

Giesswein boosts ROAS by 25% with JENTIS

Giesswein, a third-generation family business and global e-commerce retailer, faced a significant challenge after making its cookie banners more transparent. This change led to a nearly 20% drop in user consent rates, which resulted in less data being collected and a negative impact on its Google Ads performance. The company needed a way to recover this lost data to improve ad targeting and campaign efficiency, leading them to partner with vendor JENTIS.

JENTIS implemented its Synthetic Users technology, which uses machine learning to generate privacy-compliant, non-personal behavioral and conversion data to fill the gaps left by user opt-outs. This solution provided high-quality data that was fed back into Google Ads for optimization. As a result, Giesswein achieved a 25% increase in Return On Ad Spend (ROAS) and was able to target audiences that were previously inaccessible due to missing consent.

Giesswein