Case Study: Giesswein achieves 18% more Google Ads conversions with JENTIS

Giesswein boosts Google Ads conversions by 18% with JENTIS

Giesswein, a third-generation family business and retail e-commerce company, faced challenges in digital marketing due to the increasing complexity of tracking and the need for more accurate data to optimize their Google Ads campaigns. They required a solution that would improve data quality and provide better resistance to ad blockers as they scaled their direct-to-consumer operations. To address this, they selected the JENTIS server-side tracking solution.

By implementing JENTIS, Giesswein was able to capture more high-quality, first-party data that was resistant to ad blockers and browser tracking preventions. This enabled more effective algorithmic targeting in their advertising platforms. As a result, JENTIS helped Giesswein track 18% more conversions in Google Ads, an 8.6% increase in tracked revenue, and 5.4% more users compared to using Google's own server-side Tag Manager, significantly improving campaign efficiency and return on ad spend.

Giesswein