Case Study: CIC (Schweiz) tracks 40% more sessions with JENTIS

CIC (Schweiz) tracks 40% more sessions with JENTIS

CIC (Schweiz), a Swiss bank, was facing an incomplete record of user activity due to browser tracking restrictions, consent choices, and adblockers. This made it difficult to accurately judge campaign performance and optimize their digital marketing spend. The bank partnered with JENTIS to address this challenge.

JENTIS implemented a server-side data collection platform, replacing the bank's client-side Google Tag Manager setup. This solution allowed CIC (Schweiz) to record approximately 40% more sessions and interactions, providing a complete dataset for analysis. The uplift remained stable over several months, giving the marketing team a clearer view of campaign performance to act upon.

CIC (Schweiz)