Case Study: Aqua Blue achieves 36% lower CPA with JENTIS

Aqua Blue lowers CPA by 36% with JENTIS

aqua blue, a Germany-based manufacturer of descaling systems, faced a challenge with its performance marketing on Google Ads. Their previous client-side tracking, using Google Tag Manager, suffered from poor data quality due to ad blockers and browser anti-tracking measures. This made it difficult to accurately capture conversions and optimize their campaigns for sustainable growth. To address this, they implemented server-side tracking with JENTIS.

The solution from JENTIS provided powerful server-side tracking that was resistant to ad blockers, capturing more accurate conversion data. This improved data was fed into advertising platforms, enabling better optimization. As a result, aqua blue achieved a 36% lower cost per acquisition for their PMAX campaigns and a 29.3% lower CPA across all campaign types. This significantly increased their return on investment and led to an increase in orders and overall revenue.

Aqua Blue