Case Study: Väre Builds a Friendly, Brand-True Chatbot with JennyBot

How A Friendly Chatbot Reflects Väre's Brand Personality

Väre, an electricity company, wanted a customer service chatbot that could be fully customized to reflect its unique, friendly, and casual brand personality. They selected JennyBot from GetJenny, seeking a conversational AI solution that could go beyond generic responses and truly embody their brand values for visitors.

GetJenny's solution was Johan Helbotti, a highly customized intent-based chatbot. It uses GIFs, varied responses, and a button-based decision tree to engage customers, understand their needs even with misspellings, and guide them to relevant information or a human agent. After three months, the JennyBot-powered chatbot achieved a 63% general automation rate, handling the majority of initial inquiries and freeing the human team to focus on more complex questions, thereby improving customer experience and qualifying leads for the sales team.

Väre

Niko Pehkonen

Chief Digital Officer