Case Study: Muebles El Bosque achieves 6× higher conversion with Jelou

How Muebles El Bosque Transformed Digital Sales with WhatsApp

Muebles El Bosque, an Ecuadorian furniture retailer, faced the challenge of low conversion rates and high cart abandonment on its e-commerce website. The company needed a digital strategy that could replicate the personalized, consultative experience of its physical showrooms without overloading its sales team. They partnered with the vendor Jelou to implement a solution.

Jelou implemented a conversational ecosystem within WhatsApp, featuring an interactive catalog, intelligent agent for guidance, and integrated payments and logistics. This solution allowed Muebles El Bosque to generate $360,000 in sales directly through the channel in 2024, selling 150 high-value furniture items. The initiative resulted in a conversion rate six times higher than their traditional website, making WhatsApp their leading digital sales channel.

El Bosque