Case Study: CrediTía achieves 85% credit conversion with Jelou on WhatsApp

How CrediTía Digitized Consumer Credit on WhatsApp

CrediTía, the consumer financing arm of a leading Ecuadorian retail chain, faced the challenge of scaling its loan business which was hindered by slow, manual processes. These traditional methods resulted in low conversion rates below 20% and high operating costs. The company partnered with vendor Jelou to digitize and streamline its credit origination for a more agile and traceable system.

Jelou implemented a fully digital, end-to-end conversational credit flow on WhatsApp. This solution integrated data capture, verification, scoring, e-signature, and instant disbursement. The results for CrediTía were dramatic: conversion rates jumped from 20% to 85%, over $20 million in loans were placed, and operating costs were sharply reduced.

CrediTía