Case Study: Banco Guayaquil achieves USD 700K in loan renewals with Jelou's conversational WhatsApp solution

How conversational renewals transformed the loan renewal process

Banco Guayaquil, a leader in the Ecuadorian financial system, faced the challenge of accelerating its slow, in-person loan renewal process. The bank partnered with Jelou to find a digital solution that would offer immediacy and personalization while ensuring regulatory compliance and better conversion metrics.

Jelou implemented an automated WhatsApp campaign that used smart segmentation to reach pre-qualified customers. The solution integrated with the bank's scoring and core banking systems to provide a complete conversational flow for instant approval and disbursement. This resulted in $700,000 in new loans, a 15% conversion rate, and a significantly faster application process for Banco Guayaquil.

Banco Guayaquil