Case Study: Arca Continental achieves USD 2.5M in B2B orders with Jelou

How Arca Continental Digitized its B2B with WhatsApp

Arca Continental, a major Latin American beverage and snack bottler, faced the challenge of modernizing its B2B order capture process. With many of its store owners having low digital adoption, the company needed a simple solution to eliminate errors and high costs from phone and in-person orders. The vendor Jelou implemented a B2B ordering ecosystem on WhatsApp to address this.

The solution from Jelou created a conversational interface on WhatsApp, integrating real-time catalog, pricing, and promotions with Arca Continental's ERP and logistics systems. This eliminated manual data entry and provided order confirmations and tracking. The results were significant, with over $2.5 million in orders processed and 20,000 orders captured without error, enabling a rapid expansion into three countries.

Arca Continental