Case Study: Arca Continental boosts sales and approves $7M+ in assets with Jelou WhatsApp automation

How Arca Continental Boosted Sales by 30% with WhatsApp

Arca Continental, a major Latin American bottler and Coca-Cola partner, faced a significant challenge in its process for loaning coolers to points of sale. Their manual, paper-based system caused delays of several days, created operational friction, and limited sales potential. To address this, they partnered with vendor Jelou to digitize and automate the request and approval workflow.

Jelou implemented a 100% conversational comodato flow on WhatsApp. This solution automated data capture, integrated with internal systems for instant verification, and generated automatic approvals and contracts in under 15 minutes. The results for Arca Continental were substantial: $7.3 million in approved assets, 23,000 coolers deployed with full traceability, and a 30% sales increase at points of sale that received new equipment.

Arca Continental