Case Study: Wargaming achieves global music crossover engagement with Jellymedia and Korn

Wargaming teams with Jellymedia to drive 2.8m views for Korn x World of Tanks

The customer, Wargaming, sought to partner with a globally famous music artist to promote its World of Tanks Blitz game for a Halloween event. The challenge was to identify, negotiate with, and broker a deal with a megastar to reach a new audience. They engaged their long-term vendor, Jellymedia, to handle this activation.

Jellymedia used demographic research to identify the band Korn as the ideal partner and leveraged its industry contacts to broker the deal. The solution involved creating a music video for Korn's song "Finally Free," which featured in-game imagery and drove traffic to World of Tanks. This activation, implemented by Jellymedia, garnered 2.8 million video views and resulted in massive engagement and significant game downloads for the client.

Wargaming