Case Study: Raw Fury amplifies ROUTINE’s launch with Jellymedia’s platform-native creative campaign

Raw Fury launches ROUTINE with 23 bespoke assets from Jellymedia

Raw Fury faced the challenge of launching the sci-fi horror game ROUTINE, which had a bold and specific 1980s retro-futuristic aesthetic. Their key challenge was creating a marketing campaign that felt like a completely authentic extension of the game's unique world, rather than using standard branded assets, while still performing commercially to support pre-orders and launch across multiple social platforms. Vendor Jellymedia partnered with them to address this.

Jellymedia implemented a platform-first launch campaign, producing 23 bespoke assets tailored for specific channels, including 4:3 videos for text-led platforms and 9:16 vertical creative for visual-first platforms. They also extended the world beyond the screen by creating a super-limited run of bespoke controllers that served as a collector's piece and the centerpiece of a successful giveaway. Jellymedia's solution delivered a campaign that deeply amplified ROUTINE’s unique identity, strengthened its connection with its audience, and drove visibility at key launch moments.

Raw Fury