Case Study: Marvelous Games supports species conservation and drives launch buzz with Jellymedia's CSR campaign

Marvelous Games helps save the Pine Hoverfly with Jellymedia, reaching BBC coverage and an MCV IRL Award

The customer, Marvelous Games, came to vendor Jellymedia seeking a non-traditional campaign to promote their game, Story of Seasons: Pioneers of Olive Town. The challenge was to create an impactful promotion that aligned with the game's environmental themes and avoided greenwashing.

Jellymedia designed a unique campaign by collaborating with the Royal Zoological Society of Scotland to invest in their Pine Hoverfly breeding programme. This involved constructing new facilities and completing the largest larvae release of the endangered insect. The campaign also included a partnership with Simply Sow to distribute plastic-free grow kits. The solution from Jellymedia resulted in significant national news coverage, recognition at the MCV IRL Awards, and the campaign's success led to a follow-up project for a subsequent game in the series.

Marvelous Games