Case Study: Liverpool FC boosts PES 2018 brand exposure with Jellymedia

Liverpool FC reaches over 3 million users with Jellymedia's All Stars Christmas Cup

Jellymedia worked with Liverpool FC and Konami to address the challenge of engaging new communities and driving pre-Christmas sales for the PES 2018 video game. The client needed to strengthen press relationships and increase brand exposure with a very tight three-week turnaround for planning and execution.

The solution involved Jellymedia creating and orchestrating the Liverpool All Star Christmas Cup, a two-part activation featuring first-team players, influencers, and a public competition. This was supported by exclusive press access and extensive social media promotion. The event reached over 3 million users on Konami's channels and over 1 million views on LFC Instagram stories, successfully exposing the PES brand to a new audience of Liverpool fans. Jellymedia provided comprehensive post-activation reporting and community management to maintain buzz.

Liverpool FC