Case Study: Konami expands PES 2018’s reach with Jellymedia’s Liverpool Red Neighbours event

Konami reaches over 9 million with Jellymedia’s Liverpool Red Neighbours event

Konami approached Jellymedia to strengthen its relationship with partner club Liverpool FC by supporting its Red Neighbours community initiative. The challenge was to use the PES 2018 video game to successfully engage an audience of local teenagers, a demographic that can be difficult to captivate.

Jellymedia managed and executed a sixteen-person tournament at Anfield Stadium, which included an exhibition match against Liverpool first-team players. To ensure broad exposure, Jellymedia leveraged social media platforms and influencers, achieving over 6 million video views from LFC content alone. The event reached a total audience of over 9 million, greatly exceeding expectations and successfully expanding the reach of the PES 2018 brand.

Konami