Case Study: KONAMI builds global launch momentum for Silent Hill 2 with Jellymedia

Konami reaches millions of fans with Jellymedia’s Silent Hill 2 launch campaign

Konami faced the immense challenge of launching the Silent Hill 2 remake, a highly anticipated reimagining of a classic game, while meeting high fan expectations and resonating with a modern global audience. The company partnered with vendor Jellymedia for social media, distribution, and event support to help honor the original game's legacy.

Jellymedia's solution involved managing social content across 21 channels in 7 languages, executing an influencer gift box campaign with 18 creators, and delivering an exclusive press event for 100 attendees. This comprehensive strategy generated millions of organic views, approximately one million views from the influencer campaign, and significant positive press coverage, successfully building sustained anticipation for the game's launch.

Konami