Case Study: KONAMI elevates Coppa eFootball Italia with Jellymedia’s full-service design and social content

Konami launches Coppa eFootball Italia across 3 months with Jellymedia

Konami, the video game publisher, ran a nationwide esports tournament for its eFootball 2023 game across Italy. Their challenge was to create and promote the 'Coppa eFootball Italia' event, which involved collaborations with seven major Italian football clubs. To support this campaign, Konami brought on the vendor Jellymedia to provide full-service design and social content creation.

Jellymedia developed the brand guidelines and produced a wide range of assets, including cinematic announcement trailers, static and animated social media content, and highlight videos. Their largest contribution was producing a six-part series for the eFootball YouTube channel, which included editing, intros, outros, and broadcast graphics. This comprehensive solution by Jellymedia successfully documented and promoted the tournament's progression across all stages.

Konami