Case Study: Konami Engages Football Fans with eFootball Gaming Pods by Jellymedia

Konami installs over 30 eFootball gaming pods with Jellymedia

Konami, a global gaming brand, needed to create a physical presence for its eFootball title within the stadiums of its partner football clubs to engage its target audience of fans. The vendor Jellymedia was enlisted to design and manage the manufacturing and installation of dedicated gaming console pods for this purpose.

Jellymedia designed, manufactured, and installed over 30 console units across numerous major European football clubs. The project was a sustained success, with Jellymedia continually updating the pods with new branding, the latest game versions, and upgraded hardware from Xbox One to PlayStation 5 over several years. This solution successfully placed Konami's product directly into the hands of fans on match days, effectively exposing the eFootball series to its core demographic. Jellymedia also provided ongoing project management, coordination between all parties, and regular maintenance and quality assurance checks for the installed units.

Konami