Case Study: KONAMI drives hands-on media engagement with Jellymedia's press event support

Konami hosts 15-journalist media day with Jellymedia

Jellymedia regularly hosts press events for its customer Konami to generate pre-release engagement for their games. The challenge was to give journalists and influencers a hands-on experience with new game builds in a controlled, professional setting ahead of launch.

The solution involved Jellymedia organizing and hosting dedicated media days at a venue near Konami's UK headquarters. They configured preview stations with high-end equipment, provided pre-approved media assets, and designed breakout areas for interviews and networking. For the 2023 event, Jellymedia successfully doubled the scale, accommodating more titles, stations, days, and attendees to ensure ample hands-on time and comprehensive coverage.

Konami