Case Study: KONAMI launches Skelattack with Jellymedia influencer campaign

Konami drives over half a million minutes watched with Jellymedia

Jellymedia was engaged by Konami to support the launch of the new indie game Skelattack. The challenge was to generate awareness for a relatively unknown intellectual property with no pre-existing fanbase, compounded by a simultaneous announcement and launch that eliminated any opportunity for a prolonged pre-release promotional buildup.

The solution implemented by Jellymedia was a targeted UK influencer campaign focused primarily on Twitch, with supporting YouTube content. They partnered with a select group of seven influencers to showcase gameplay during launch week. This campaign generated over half a million minutes of content watched and nearly half a million social impressions. Jellymedia's strategy successfully amplified visibility, showcased gameplay, and directly encouraged sales through natural influencer endorsements.

Konami