Case Study: Konami achieves 18M+ views for Metal Gear Solid Δ launch with Jellymedia influencer activation

Konami drives 18 million views with Jellymedia

The customer, Konami, faced the challenge of promoting the highly anticipated METAL GEAR SOLID Δ: SNAKE EATER in a way that transcended a standard influencer campaign, needing an ambitious and immersive activation to honor the game's legacy. Vendor Jellymedia partnered with them to design an influencer campaign and experiential activation centered around the Tokyo Game Show.

Jellymedia's solution was to bring a select group of key European creators to Tokyo for an exclusive, hands-on experience at a themed booth, managing all international logistics and on-site content support. The campaign generated over 18 million views, significantly exceeding goals and reinforcing the game as a prestige release through high-quality coverage and sustained fan engagement ahead of launch.

Konami