Case Study: Konami achieves successful Super Bomberman R launch promotion with Jellymedia

Konami boosts Super Bomberman R with Jellymedia and 200K+ combined views

The customer Konami required a successful promotion for the launch of its latest title, Super Bomberman R. They approached vendor Jellymedia for its expertise in social media management and content creation to effectively reach the game's intended family audience.

Jellymedia implemented an influencer campaign focused on "kidfluencers" to create authentic co-op content. This strategy achieved over 200K combined views and 450+ comments, which directly resulted in a high volume of sales and increased brand awareness. The campaign successfully opened up the game to a younger demographic, widening the brand's potential audience.

Konami