Case Study: Konami boosts eFootball PES 2020 launch with Jellymedia influencer promotion

Konami boosts eFootball PES 2020 launch reach to 7.5 million with Jellymedia

The customer, Konami, sought to promote the launch of their video game, eFootball PES 2020, to a large and engaged online audience. The vendor, Jellymedia, was tasked with leveraging its expertise to execute focused influencer promotions ahead of the game's release.

Jellymedia implemented a multi-faceted influencer campaign, partnering with six leading content creators for sponsored video content and sending gift boxes to over 70 influencers. They also ran a #LaunchDayLineup social campaign. This strategy by Jellymedia achieved a potential reach of over 10 million people and significant social media engagement, ultimately helping to boost UK physical sales compared to the previous game in the franchise.

Konami