Case Study: Konami boosts CYGNI launch impact with Jellymedia’s social media marketing

Konami boosts CYGNI launch with Jellymedia, driving 1M impressions and 180K YouTube views

Jellymedia provided social media launch support for Konami's publishing of the new indie game CYGNI: All Guns Blazing. The challenge was to ensure this title from a first-time developer achieved the impactful launch typical of a major Konami release while maintaining its independent spirit.

The solution from Jellymedia was a full-spectrum campaign including community coordination, a large-scale influencer program, and asset creation. Their work spanned pre-launch activities like Steam Next Fest, where the game reached the top 10% of wishlists, through to post-launch visibility efforts. Jellymedia delivered measurable results including over 1M impressions during the pre-launch, an additional 165K impressions from press kits, 17K hours watched on Twitch, and 180K YouTube views.

Konami