Case Study: Konami boosts UK brand awareness with Jellymedia's out-of-home advertising campaign

Konami boosts brand awareness with Jellymedia’s UK gamer bus tour and 1.2M social impressions

The vendor Jellymedia assisted their client Konami UK, which sought to raise brand awareness and increase sales for its new video game, eFootball PES 2020. The challenge was to effectively penetrate a saturated market and bring the product to the forefront of public consciousness ahead of the game's release.

Jellymedia's solution was an integrated offline and online campaign centered on a specially wrapped Gamer Bus tour to four high-traffic UK locations. The vendor arranged the tour logistics, secured partnerships with retailers and brands for on-board promotions and tournaments, and delivered a supporting social media campaign. This approach successfully raised brand awareness, drawing over 3,000 attendees to the bus and generating 1.2 million social impressions and 37,000 engagements, ultimately contributing to a substantial increase in UK sales for the title.

Konami