Case Study: FC Barcelona boosts pitchside brand visibility with Jellymedia’s eFootball LED Ad-boards

FC Barcelona creates pitchside ad visuals in advance of kickoff with Jellymedia

FC Barcelona required key visuals for their pitchside digital perimeter advertising boards at Camp Nou stadium for the entire season. The challenge was to create striking designs that would be seen during TV coverage of every fixture. Jellymedia was engaged by the Pro Evolution Soccer team to deliver this project.

Jellymedia developed a scalable workflow to handle the varying technical specifications and short turnarounds required by different stadiums, ensuring assets were consistently delivered ahead of every deadline. The solution provided maximum brand visibility during iconic moments, successfully transitioning the advertising from passive TV content into viral social media content. Jellymedia's work expanded to cover 21 top-tier clubs and nations, being broadcast in over 30 international stadiums across major leagues and the 2022 FIFA World Cup for over eight years.

FC Barcelona