Case Study: CI Games boosts Sniper Ghost Warrior: Contracts launch awareness with Jellymedia

CI Games boosts Sniper Ghost Warrior reach to 32 million with Jellymedia

CI Games, a worldwide publisher and developer of interactive entertainment, faced the challenge of creating a promotional campaign to increase awareness and sales for its upcoming game, Sniper Ghost Warrior: Contracts. They enlisted the vendor Jellymedia to develop and execute a bespoke campaign targeting the game's audience.

Jellymedia implemented a multi-faceted solution that included an immersive VIP event at an abandoned prison and a comprehensive influencer engagement campaign. They also created and distributed over 100 bespoke "safebox" gift boxes globally. The results were significant, with the influencer campaign achieving a potential social reach of 32 million, over 10 million impressions, and a combined 180,000 hours of watch time on YouTube and Twitch. In total, Jellymedia's efforts produced 141 pieces of promotional content and 64 videos for the game's successful launch.

CI Games