Case Study: CCP Games boosts EVE Online awareness and views with Jellymedia influencer campaigns

CCP Games boosts EVE Online views to 11.63 million in 30 days with Jellymedia

Jellymedia was contracted by CCP Games, a well-established global game publisher, to help promote a new player experience for its MMORPG title EVE Online. The challenge was that the game's long heritage and complexity were potentially off-putting to new players; CCP wanted to showcase its accessibility and diverse community to encourage new sign-ups.

Using its expertise in influencer management, Jellymedia hand-selected specific influencers to launch the EVE Gateway programme. These creators featured the game in content broadcast across Twitch, YouTube, Twitter, and Instagram. The campaign generated 11.63 million views in 30 days, increased average Twitch views by 45%, and saw the influencers rank in the top ten for EVE Online content. Due to these outstanding results, Jellymedia has now run seven influencer campaigns for the client.

CCP Games