Case Study: Aston Villa attracts younger fans with gaming and esports by Jellymedia

Aston Villa Football Club boosts youth engagement with Jellymedia through FIFA and Fortnite competitions

Aston Villa Football Club approached Jellymedia with the challenge of using gaming and esports to attract a younger demographic of football fans to the club. The goal was to engage both existing and potential new fans through popular online gaming platforms.

Jellymedia proposed and delivered a series of online competitions featuring FIFA and Fortnite, which were branded under the Aston Villa gaming identity. The agency managed all aspects of the project, including branding, creation, moderation, sponsorship liaison, and marketing. The project was very successful, engaging fans of all ages and attracting support from both existing and new club sponsors who provided prizes in return for online branding.

Aston Villa Football Club