Case Study: a Sydney-based digital marketing agency automates nonprofit Google Ads campaigns with Jellyfish.tech

Sydney-based Digital Marketing Agency builds AI-powered nonprofit campaigns in 4 months with Jellyfish.tech

The customer, a Sydney-based digital marketing agency called Digital Ninjas, faced the challenge of helping nonprofit organizations effectively utilize their Google Ads grants. These nonprofits often lacked the in-house expertise to manually create and optimize campaigns, leading to underutilized budgets and missed opportunities. They partnered with Jellyfish.tech to develop an AI-driven solution to automate this process.

Jellyfish.tech developed an MVP platform featuring a custom web crawler to extract data and an OpenAI integration to generate tailored keyword suggestions and ad copy. This automated the campaign creation process, reducing the manual burden on nonprofits and maximizing the impact of their grants. The solution equipped nonprofits to create more effective campaigns, potentially leading to increased website traffic, donations, and overall impact.