Case Study: SIMBA improves marketing mix modeling performance with Jellyfish.tech

Simba streamlines marketing mix modeling in 2 years with Jellyfish.tech

Jellyfish.tech was engaged by Simba, a marketing analytics consultancy, to enhance its open-source marketing mix modeling platform. The challenge was to develop and extend the functionality of the platform's prototype, moving it from a monolith to a more robust system while improving its usability and visualization tools for a better user experience.

The solution implemented by Jellyfish.tech involved separating the platform into independent frontend, backend, and machine learning parts to create a robust architecture. They developed a dynamic model management system, added enhanced visualization dashboards, and introduced asynchronous model fitting. These enhancements by Jellyfish.tech significantly improved the platform's performance and usability, making advanced features accessible to users of all experience levels and enabling them to manage and analyze multiple models simultaneously.

Simba